BetterDay Privacy Policy

Last updated: November 19th, 2025

BetterDay respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have. By using this website you agree to the terms described below.

We operate from the Netherlands and sell primarily to customers in the United States. This policy also covers users in Canada and the United Kingdom.

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1. Information We Collect

We collect personal information in three ways: information you provide, information collected automatically, and information received from trusted partners.

Information you provide

You may give us personal information when you:

• Place an order

• Create an account

• Sign up for emails or text messages

• Contact our support team

• Take part in promotions or surveys

This may include your name, email address, phone number, shipping address, billing address, order history, and payment details.

Information collected automatically

When you visit our site we automatically collect:

• IP address

• Device information

• Browser type

• Pages viewed

• Time spent on site

• General location such as city or region

• Click behavior

• Referring site

We collect this data using tools such as Shopify analytics, Meta Pixel, Klaviyo, and Google Analytics.

Cookies

We use cookies to:

• Remember your preferences

• Keep items in your cart

• Improve website performance

• Personalize your experience

• Deliver relevant ads

• Measure marketing effectiveness

You can manage cookie settings in your browser. If cookies are disabled some website features may not function properly.

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2. How We Use Your Information

We use your information for the following business purposes:

• Processing and delivering your orders

• Providing customer support

• Managing your account

• Sending marketing emails or text messages if you subscribed

• Displaying ads that match your interests

• Improving website performance and customer experience

• Detecting fraud or security issues

• Complying with legal obligations

We do not sell your personal information.

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3. Sharing Your Information

We share your data only with trusted partners that help operate our business. These include:

• Shopify for website hosting and checkout

• Payment processors such as Stripe and PayPal

• Shipping carriers

• Email service tools such as Klaviyo

• Advertising platforms including Meta and Google

• Analytics and performance tools

These partners are allowed to use your information only as required to perform their services.

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4. Sensitive Personal Information

We do not collect or process sensitive personal information such as government IDs, financial account numbers, biometric data, health diagnoses, or precise geolocation.

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5. Your Privacy Rights

You may have privacy rights depending on where you live.

United States (including California CCPA and CPRA)

If you are located in the United States you may have the right to:

• Request to know what personal information we collect

• Request deletion of your personal information

• Request a copy of your personal information

• Request correction of inaccurate information

• Opt out of sharing your information for advertising

• Opt out of targeted or behavioral advertising

• Limit the use of personal information

• Authorize an agent to submit requests for you

To exercise these rights email support@heybetterday.com.

Canada (PIPEDA)

If you are a resident of Canada you have additional privacy rights under PIPEDA. These include:

• The right to know what personal information we collect and how it is used

• The right to access your personal information

• The right to request correction of inaccurate information

• The right to withdraw consent at any time

• The right to challenge how we manage your personal information

Canadian residents can submit a privacy request by emailing support@heybetterday.com.

United Kingdom (UK GDPR)

If you live in the United Kingdom you have privacy rights similar to those in the European Union including:

• The right to access your personal information

• The right to correct inaccurate information

• The right to request deletion

• The right to restrict processing

• The right to object to certain uses of your data

• The right to data portability

UK residents can exercise these rights by emailing support@heybetterday.com.

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6. Advertising and Analytics

We use advertising and analytics technologies including Meta Pixel and Google Analytics to show relevant ads and understand user behavior. These tools may collect information about your device, browsing activity, and interactions.

You can limit tracking by:

• Adjusting cookie settings in your browser

• Using opt out tools provided by Meta and Google

• Emailing us to request restriction of data use

We do not sell personal information but some technologies may be considered sharing under US privacy laws. You may opt out at any time.

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7. Email Marketing and Text Messages

If you subscribe to our email list or text alerts we may send you:

• Product updates

• Exclusive offers

• Brand news and educational content

You can unsubscribe at any time by clicking the unsubscribe link in any email or replying STOP to text messages.

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8. Data Retention

We keep your information only as long as necessary to:

• Complete your purchases

• Maintain business records

• Comply with legal obligations

• Resolve disputes

Once data is no longer needed it is deleted or anonymized.

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9. Data Security

We use SSL encryption, secure payment processing, and industry standard security tools to protect your information. No system is completely secure but we take all reasonable steps to safeguard your data.

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10. Children

This website is not intended for children under eighteen. We do not knowingly collect data from minors. If we become aware that a minor has provided information we delete it immediately.

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11. International Data Transfers

Your information may be processed in the Netherlands or other countries where our partners operate. We maintain appropriate safeguards to ensure that your information remains protected.

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12. Changes to This Policy

We may update this Privacy Policy as needed. Updates will be posted on this page with a new date. Continued use of the site means you agree to the updated terms.

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13. Contact Us

For questions about this Privacy Policy or your personal information contact:

support@heybetterday.com